Custom Groups in Zata
One of the great new features in Zata is the ability to add multiple groups.
You can now create custom parameters so you’re compared to exactly the types of restaurants or retail stores that are similar to yours.
As well, you can add more than one custom group. That means if you have a restaurant you could have the following groups:
All Vancouver Restaurants
All Quick Service Vancouver Restaurants
All Restaurants in BC
All Casual Dining Restaurants within 50 km
…and you’ll be able to see them all at the same time.
It’s easy to set up your custom groups. In fact, you can do it in just a few steps.
First, click the icon at the top of the page labeled “My Groups”
Then just follow the instructions on the screen.
Don’t forget to give your group a meaningful name. Once you’ve set up a bunch of groups, “First Group” won’t mean much.
Some of the cool options include choosing a radius, building type, service type or even specifying square footage comparison.
If you want to use the Predictor (which is our crystal ball for estimating sales), just check the box.
Once you’ve saved your new groups, just go to the My ZATAs icon at the top of the screen and add your new groups to any or all of the metrics down the left hand side of the page.
If you get stuck, you can always click on the Help icon at the top of the screen.
Try it out at https://secure.myzata.com.
-Brad Brooks
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