Template #3 - Extreme Consequences
In contrast with the second template, Extreme Situations, this template exaggerates either the consequences for using or not using your product, or dining at your restaurant or shopping at your store.
Here are some examples of the use of this technique.
The first comes from Dairy Queen, which shows just how hot their new Flamethrower Sandwich is:
The consequence does not even have to be totally unnatural to be effective as can be seen in the following clip:
In the next post, we’ll explore the Uncommon Use template.
-Brad Brooks
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