Template #2 - Extreme Situations
This template takes your product and puts it into an extreme situation.
In the following clip from Columbia Sportswear, a man is strapped to the roof of a 4×4 and driven through a variety of terrible weather conditions. The implication, of course is that if the product can withstand this […]

In the previous post, How to Create an Effective Advertisement - Introduction, I described how the researchers came to develop the six templates of effective advertising. While there is effective advertising that does not fall into one of these templates, much of it does. As you learn the templates, you’ll start to identify […]

When it comes to magic, there are two types of people in the world. The first type enjoys watching a magic trick performed extremely well. They like the feeling of being surprised and have no interest in how it is done. In fact, finding out how the trick is done would spoil […]

Yesterday, Harmony Airways decided to end its scheduled flights, cutting some of them as soon as this Friday. As a result 350 staff are being laid off.
But the staff aren’t the only casualties in this; while customers have been issued full refunds, they’re now forced to rebook travel on short notice. This leaves […]

Have you ever asked these questions?

Do bonuses really motivate better performance?
Does tying raises to performance with merit pay really work?
How much should be spent on raises versus bonuses?
Does paying above the market in base pay matter more than offering the possibility of enhanced bonus incentives?
Guy Kawasaki, one of the forces behind the marketing of Macintosh […]

According to a Wall Street Journal article on March 24, 2007, credit card companies are cracking down on tens of thousands of restaurants for credit card security breaches.
While the article focuses on restaurants in the United States, Canadian restaurants are not immune to these issues either. The Winners (along with TJ Maxx and […]

Week over week changes in sales as reported by Zata participants.
BC Restaurants: Up 7.2%
BC Retail Stores: Up 9.2%
Stop guessing how you’re doing and find out. Zata compares your sales and costs to other businesses in your market. Sign up today at www.myzata.com.
-Brad […]

The 2007 BC Restaurant Salary and Wage Report has been released! Sponsored by BCRFA and Zata, this report was based on the responses from 200 survey respondents.
After crunching all of the data, the report turned out to be 194 pages and covered 19 distinct foodservice positions. The report has been emailed out to […]

Week over week changes in sales as reported by Zata participants.
BC Restaurants: Down 13.2%
BC Retail Stores: Down 8.1%
Stop guessing how you’re doing and find out. Zata compares your sales and costs to other businesses in your market. Sign up today at www.myzata.com.
-Brad Brooks

Congratulations to Cindy Oxenbury of Book Warehouse. Cindy has won a $100 Gift Certificate for O’Doul’s Restaurant for using Zata.
Book Warehouse is a local, independent discount book business with seven locations. The company was founded by prominent Western Canadian musicians in 1980 and is a well-known fixture in some of Vancouver’s most interesting neighborhoods.
every […]